Le Brouillon
The Experience Accelerator™
Cécile Andreu
LIVE SHOWS & EXPERIENCES BUILDERS
Design live experiences that get approved, funded and build.
Helping live experience producers, creators, and studios turn creative vision into projects that decision-makers can understand, trust, and fund.
350+ Projects · 15 Formats ·
$1.6B in Live Entertainment Revenue
Do you have a compelling experience concept, but struggle to move it forward because decision-makers cannot clearly understand, trust, or approve it?
The Experience Accelerator™ is a structured system that helps live experience creators, producers, and studios transform strong creative concepts into clear, defensible experience blueprints. It is designed for projects that feel fragmented, stuck in iteration, or difficult to present because they lack structure and a clear 360° vision.
Want to move your project forward but feel stuck? Here are your options:
Option 1. Keep tweaking alone.
You refine the copy, redo the deck, adjust the visuals. For months (maybe years). The idea stays beautiful in your head, but never clear enough for someone to say yes.
Option 2. Hire freelancers who only see one piece of the puzzle.
A designer here, a writer there, a budget person somewhere else. Each part gets better. But no one connects the dots. Decision-makers still hesitate because they don't see a real, clear plan.
Option 3. Work with someone who's built 350+ live experiences and knows what gets approved.
Not just the creative part. The audience part. The money part. The "will this actually work" part. Someone who translates your creative vision into a concrete project.
The Experience Accelerator™
You already have the vision. This structures it so others can see it, trust it, and say yes. It's not about making your concept more creative. It is about structuring what already exists so decisions become obvious.
What's included
Structured Framework
A decision-first methodology that clarifies vision, scope, and priorities before production begins.
Experience Blueprint™
One clear document that aligns creative intent, emotional design, audience journey, production parameters, market positioning and monetization model. Everyone reads the same plan.
Alignment Tools
Surfaces weak points and risks early. Before they cost you time and money.
Strategic Sessions
Guided working sessions focused on decision clarity, keep things aligned.
Validation system
Makes sure your concept can survive real scrutiny from investors, venues, and partners.
Results
The Experience Accelerator turns creative ambition into a clear, credible, buildable experience. One that executives, investors, partners, and venues can understand, trust, and approve. Clients use this to:
• Turn raw ideas into structured project
• Present with clarity and confidence.
• Attract senior partners and collaborators.
• Secure funding faster by removing ambiguity and risk.
• End endless revision cycles.
• Move from concept forward.
Here's how it works:
You don't need to reinvent your concept.
You need to structure it so decisions can be made.
01. Experience Brief and Positioning
Most concepts are pitched around themes, ideas, or aesthetics. That leaves decision-makers guessing about risk, scope, and responsibility.
This step reframes the concept around foundation and clarity. It positions the experience in the market from day one and aligns everyone with a clear brief. Your project stops being an "interesting idea" and becomes a vision everyone can assess.
02. Emotional Arc and Signature Moments
Strong experiences create emotion. Weak projects can't explain how that emotion gets delivered in reality.
This step defines the emotional arc and anchors it in space, flow, timing, and audience journey. It highlights the signature moments of the experience — and starts building the 360° monetization approach before, during, and after your experience.
03. Complete Experience Blueprint™
This is where concept becomes project. Projects stall because everyone evaluates through a different lens. Creative sees one thing. Production sees another. Marketing sees a third.
This step translates the vision into a shared language. All creative, production, and marketing decisions get integrated into one blueprint. The experience can now be communicated, assessed, priced, built, and delivered.
04. Validation System
Final check before you walk into the room. This step stress-tests the entire approach against real investor, partner, and venue expectations.
It surfaces gaps, weak points, and unanswered questions before they become objections. You go in confident. The project holds up under scrutiny.
ABOUT
From Cirque du Soleil Executive Creation to systems-level experience strategy.
Cécile Andreu is a Montreal-based live experience strategist. She spent 14 years inside Cirque du Soleil, including 10 years in the Executive Creation Division, contributing to over 350 live entertainment and experiential projects that generated more than $1.6B in revenue.
Her work spans fixed shows, touring productions, immersive exhibitions, brand collaborations, location-based entertainment, sensorial experiences, and much more.
Her hybrid background in creative direction, experience design and business approach, allows her to translate ambitious creative visions into projects that decision-makers can confidently approve and fund.
Move from fragmented iteration to a project decision-makers can confidently approve.
↓ Take the first step toward a buildable, fundable experience ↓
FAQ'S
Clear answers to the most common questions, so you know exactly what this system is. And what it is not.
Producers, studios, brands, and creatives working on live shows, events and experiences that require alignment, funding, and executive approval.
No. It is a decision-making and structuring system for creative projects.
Yes. This works best on a real concept you want to move forward.
Both. The Experience Accelerator aligns creative vision, emotional design, and strategic logic so decisions are clear and defensible.
None. The system works whether you are starting from a rough idea or an existing concept. You will build clarity step by step.
No. You may gather any material you already have, but everything can be built from scratch during the process.
This is a DIY program you work through independently. It includes two live sessions with Cécile. One at the start to set direction and structure, and one at the end to review, refine, and validate your work. You can choose to work intensively over a short period or spread the work across several weeks, depending on your availability and pace.
No. This program does not sell your experience or introduce you to investors.
Le Brouillon Studio
Live-experience strategy that turns bold concepts into category-leading experiences.
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